About Us
Nami Eloria is an independent, family-owned fashion brand founded by two brothers in East London in May 2024. What started as a small idea has grown into a passion for bringing women stylish, wearable and affordable fashion for every day and every occasion.
Our journey began across online marketplaces, where the support and positive feedback from our customers encouraged us to dream bigger. From there, Nami Eloria grew into its own online destination — a place where we can share the styles we love directly with you.
Our Name, Our Story
The name Nami Eloria has a very personal meaning. Inspired by one of the founder’s daughters, Nami, the name represents the family values at the heart of everything we do.
As a family business, every order matters to us. We want Nami Eloria to feel personal, welcoming and different from the typical fashion retailer.
Our Style
We believe looking good shouldn’t have to mean spending more. Our collections are carefully selected with a focus on current trends, effortless styling and accessible prices.
From statement dresses and cosy knitwear to everyday tops, trousers, jackets and accessories, we aim to bring you pieces that are easy to wear, easy to style and exciting to discover.
With new styles arriving regularly, there’s always something fresh waiting at Nami Eloria.
Why Nami Eloria?
♡ Independent & Family-Owned — Built with passion in East London.
♡ Carefully Selected Fashion — Styles chosen with our customers in mind.
♡ Affordable Style — Fashion-forward pieces at accessible prices.
♡ Fresh New Arrivals — New styles added regularly throughout the season.
♡ Customer First — Your experience, feedback and support are at the heart of our journey.
Growing With You
We're still at the beginning of our story, and that's what makes this journey so exciting. Our ambition is to continue growing Nami Eloria while keeping the personal touch and family values that inspired us from day one.
Every visit, order, review and recommendation helps our small business grow — and we're incredibly grateful to everyone who chooses to be part of it.
Thank you for discovering Nami Eloria. We hope you find something you love.
With love,
The Nami Eloria Family ♡